Toothbrush subscription: a good idea?

As you know, we are a brand whose icon is our eco-friendly toothbrush . This product that we all use every day is unfortunately a very polluting product for the majority of the population. To solve this problem, some decide to look into the toothbrush subscription solution.

But what is a toothbrush subscription? Is it really the best solution?

Indeed, some brands have the principle of creating subscriptions that allow customers to sign up for a subscription so that every few months, the company sends them a new toothbrush. However, this technique is not always the most suitable. For these subscriptions, it is very common for the toothbrush to be made of bamboo , and as we strive to remind you, these brushes are not the best for the environment or for French producers. In addition, some of these subscriptions do not allow the possibility of modifying the time between two shipments of brushes. This then contributes to overconsumption since your brush may not be completely used before you have already moved on to using a new one.

That's why we're taking a completely different approach. At Caliquo, your wooden handle is guaranteed for life, and for your toothbrush heads, it's very simple: just drop off your used heads at one of our retailers with a collection point , and that's it. These heads are then returned to us, and our partner Terracycle takes care of recycling everything. This is how you create a 100% eco-friendly, recyclable, and Made in France toothbrush.

It's up to you to make your choice, we're counting on you to think about our beautiful Blue Planet ;)

Caliquo is a French brand that produces eco-responsible everyday items.

Our rechargeable toothbrushes , our children's toothbrushes , our razor and our shaving brush .